Women Wine and Spirits Lovers Changing the Spirits World
Birch Gin by Thos Birch Libations Company Ltd of Wadhurst, East Sussex has just won Gold at the most important wine and spirits competition in the world judged by women buyers – the Women’s Wine and Spirits Awards 2021 (WWSA).
With women now buying 80% of wine globally, winning a Gold Women’s Wine & Spirits Awards medal, is a vital positive statement to female wine and spirit lovers.
The Women's Wine and Spirits Judges include 100 of the world’s most influential female buyers from entities including Shangri-La Group, Mandarin Oriental Hotel Group, The Langham, Hyatt Regency and The Hari Hotel.
The Women's Wine and Spirits Judges are proud of the WWSA 2021 Results. They are determined to give their seal of approval for female buyers and consumers. WWSA Judge Dalia Leitenberg commented, "Considering the significant rise in interest of women for the wine world, I am certain that it is of great importance for wine producers to acknowledge the value of female buyers: their habits as consumers provide beneficial insight into the market."
Women’s Wine & Spirits Awards 2021 triple blind tasted a record-breaking number of samples from 55 countries around the world. Noble WWSA 2021 winners include Thos Birch Libations Company Ltd, Zonte’s Footstep, Grey Monk Estate, Wakefield Taylors and DFJ Vinhos.
As the most important women’s wine and spirits competition in the world, this is an important milestone for Thos Birch Libations Company Ltd.
‘Women consumers have always been of the utmost importance to us. After all, Birch Gin was made for my wife who didn’t like the bitterness of gin and it took me ten years to get it right! We are delighted that Birch Gin performed so well at Women’s Wine and Spirits 2021’, said Justin Birch, owner of Thos Birch Libations Company Ltd. “Our team works hard to make exceptional gin, and by being recognised by the Women’s Wine & Spirits Awards, we are confident Birch Gin will be appreciated by women the World over. Thos Birch Libations Company Ltd is exhilarated to be a Gold Women’s Wine & Spirits Awards 20201 Medal Winner.”